The country’s Prime Minister, Russell Dlamini says the Standard Bank Luju Food & Lifestyle Festival has made laudable strides in professionalizing the food and fashion industries.

The Premier made these remarks during the official launch of the 6th edition of the Standard Bank Luju Food & Lifestyle Festival held at House on Fire on Friday evening.

Dlamini, who was the guest speaker during the launch noted that the Festival goes beyond providing a good time for festival lovers, but also provides a livelihood for several entrepreneurs in the country.

“The Luju Festival is crucial for the country as it enlarges the employment and entrepreneurial landscape in the country, thereby empowering emaSwati with the confidence to pursue sustainable careers in the food and fashion sectors. These thriving entrepreneurs can, therefore, represent the country on a global scale,” he noted.

The PM further stated that as the government they are proud of the growth of the Festival over the years.

“His Majesty’s government is proud of the Festival which has established itself as one of the leading food and fashion festivals in the Southern African region. As a country, this aspirational event has positioned us as a highly sought-after destination, thereby showcasing eSwatini’s ability in the region.”

He added that this year’s theme dubbed ‘A Return To The African Future’ allows emaSwati to creatively flaunt the pride that they possess in their rich heritage.

The PM concluded by lauding the House On Fire management team for ensuring that the country’s culture is not lost.

“We would also like to applaud House on Fire for establishing a creative platform for cultural preservation and reminding us all to embrace the diverse textures of our African identity.”

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