By Phiwa Sikhondze
Eswatini’s export market secured a significant breakthrough at the 2024 Eswatini International Trade Fair (EITF), with U.S. buyers placing orders with local businesses under the African Growth and Opportunity Act (AGOA).
The move signals a major step forward in boosting the kingdom’s trade opportunities in the U.S. market.
Prime Minister Russell Mmiso Dlamini, speaking at the EITF 2024’s closing ceremony, lauded the presence of international buyers, particularly those from the United States.
He noted that the U.S. buyers provided local businesses with valuable insights into meeting the requirements for exporting to the U.S. under AGOA. The PM noted that the collaboration has already led to confirmed orders, marking a tangible increase in exports to the U.S. and contributing directly to Eswatini’s ambitious economic growth target of 12% within the current government term.
“We particularly thank foreign buyers from the USA, who shared with our local businesses their expertise and the requirements for exporting to the USA under AGOA,” Dlamini said. “These lessons have already translated into actual orders, increasing our exports and driving forward our national economic goals.”
The 10-day EITF, held at the Mavuso Trade and Exhibition Centre in Manzini, attracted over 250 exhibitors and more than 50,000 visitors. This year’s theme, “Accelerating Business Growth Through Digital Transformation,” highlighted the critical role of international partnerships and innovation in expanding Eswatini’s economic footprint. The engagement of U.S. buyers is expected to create new avenues for exports, particularly in textiles, apparel, agricultural goods, and handmade crafts, all of which qualify for duty-free access under AGOA.
AGOA, a U.S. trade initiative providing eligible African nations with duty-free access to the U.S. market, has long been a vital platform for boosting Eswatini’s export capacity. However, the challenge has been establishing direct business relationships with U.S. buyers, making this year’s success a significant milestone for local exporters.
The PM commended the Eswatini Investment Promotion Authority (EIPA), the EITF organizer, for facilitating these critical international business connections. He urged local businesses to continue leveraging Eswatini’s position as an emerging player in regional and global trade markets.
Dlamini added that the new trade opportunities will contribute significantly to the country’s Grand Plan of Transformation, which aims to reposition Eswatini as a global trade and investment hub.
As Eswatini works to strengthen its export capabilities, the impact of AGOA is expected to grow, providing further opportunities for the kingdom’s products to reach international markets. The success of the 2024 EITF highlights the potential for future collaborations with global partners. Dlamini expressed optimism that the trade relationships formed during the fair will have lasting positive effects on the country’s economy.
“With partnerships like these, we are not only increasing our exports but also showcasing what Eswatini has to offer to the world,” he concluded.