MTN Eswatini has officially concluded its massive E2 million Fak’ivibe Promotion, awarding the grand prize of E150,000 to 30-year-old Lindelwa Mamba, a nail technician from Manzini.
The prize presentation ceremony, held at Mahlalekhukhwini House, marked the final chapter of a months-long campaign that saw 681 emaSwati walk away with various cash prizes and rewards aimed at uplifting livelihoods and supporting economic activity.
Speaking at the event, MTN Eswatini Chief Executive Officer Jerry Soko described the promotion as more than just a marketing campaign, highlighting its tangible social impact across the country.
“Fak’ivibe has been more than a promotion, it has been a life-changing journey. We have witnessed first-hand how these rewards have helped our customers meet essential needs, invest in their futures, and create meaningful experiences for their families,” said Soko.
He noted that many winners used their earnings to pay school fees, invest in small businesses, and improve their living conditions. Others were able to celebrate the festive season with dignity, while some ventured into property development and other income-generating projects.
Among the most memorable highlights of the campaign were the trolley dash activations, where participants, both young and old, raced to fill shopping carts with groceries. These moments, Soko said, underscored the everyday challenges faced by many households while also demonstrating the immediate relief such initiatives can provide.
For Mamba, winning the grand prize represents an opportunity to scale her entrepreneurial ambitions. She revealed that she plans to invest the E150,000 into expanding her nail technician business, a move she believes will help her achieve financial stability and long-term growth.
“This win means everything to me,” said Mamba. “I am going to use this money to further my business and build something sustainable for myself and my future.”
The Fak’ivibe Promotion forms part of MTN’s broader commitment to customer engagement and community upliftment, aligning with its brand promise of “brightening lives.” Through initiatives like these, the company aims to create platforms that empower individuals and stimulate economic participation.
Soko reaffirmed the company’s dedication to continuing such impactful programmes, even as Fak’ivibe comes to an end.
“We remain committed to creating opportunities that uplift and transform the lives of emaSwati. While Fak’ivibe may be ending, our promise to brighten lives continues,” he said.
The successful rollout of the promotion has not only strengthened MTN’s relationship with its customers but also demonstrated the role that private sector initiatives can play in driving inclusive growth.
As the curtain falls on Fak’ivibe, the stories of its winners, ranging from families securing education for their children to entrepreneurs like Mamba investing in their dreams, stands as a testament to the power of opportunity and the enduring spirit of emaSwati.