Five clients of Standard Bank Eswatini have each won an all-expenses-paid trip to Cape Town for themselves and a partner, following the conclusion of the bank’s Choose Standard Bank Campaign, which rewarded customers for digital and card-based transactions between October 2025 and January 2026.
The campaign, which turned everyday banking activity into entries for prizes, also saw clients win a 70-inch smart TV, smartphones, field bars, headphones, and speakers. The initiative was designed to reward loyalty and drive greater adoption of secure and convenient digital banking platforms.
Speaking at the prize presentation ceremony at the bank’s Head Office in Mbabane on Wednesday, Head of Personal and Private Banking Olive Healy-Simelane said the campaign reflected the bank’s broader strategy to promote financial inclusion and digital enablement.
“Today is not just about awarding prizes. It is about celebrating partnership and recognizing loyalty. Above all, it is about affirming the power of choosing progress,” she said.
Launched during the holiday season, traditionally marked by increased spending and higher transaction volumes, the campaign encouraged clients to use their cards and digital channels throughout the bank’s network.
According to the bank, the initiative saw a significant increase in digital transactions and card usage over the four-month period.
Healy-Simelane noted that each digital transaction was more than a payment. “Every tap, swipe, and digital transaction represents financial inclusion. It reflects growing digital adoption and signals a shift toward safer, more convenient banking for our communities,” she said.
During the four-month campaign, the bank saw a meaningful increase in digital transactions and card usage, underscoring growing trust in its platforms and services. Although specific figures were not disclosed, the positive client response demonstrated a clear appetite for convenient, technology-driven banking solutions.
The Choose Standard Bank Campaign aligns with the bank’s broader ambition to deepen client relationships, support responsible spending, and accelerate digital enablement. The initiative was not merely a short-term promotional drive but part of a longer-term strategy to create client value and enhance the overall banking experience.
“To our clients here with us today, thank you. Your trust is something we do not take lightly. By choosing Standard Bank, you choose security, innovation, and a partner committed to your growth and financial well-being,” Healy-Simelane said.