MTN Eswatini Launches 16th Edition of 21 Days of Yello Care Campaign

By Ntokozo Nkambule

The Ministry of Tourism and Environmental Affairs has officially launched the 16th edition of the MTN Eswatini 21 Days of Yello Care Campaign.

The Acting Principal Secretary in the aforementioned ministry Zwakele Dlamini who spoke on behalf of the Minister appreciated MTN Eswatini for their continuous support in uplifting the youth and fighting unemployment in the country.

MTN Eswatini Chief Executive Officer (CEO), Wandile Mtshali when making his remarks disclosed that this year’s campaign will focus on unlocking job creation and a sustainable economy.

He said this is why they came up with the theme ‘Empowering Entrepreneurs to Unlock Growth and Job Creation for Communities.’

“The main objectives of the campaign are to create shared value with EmaSwati through our CSI programmes. We want to channel communities towards unconventional economic paths, digital entrepreneurship and opportunities available in that space and to make a visible and sustained contribution to the societies in which we operate,” he noted.

The CEO outlined the projects that they will undertake during the campaign where they have partnered with a number of organizations that include JA Eswatini, Yibutse, Imbita Women Finance Trust, the Ministry of Tourism and Environmental Affairs, the Ministry of Education and Training, as well as the Ministry of Commerce Industry and Trade.


1. Monetizing Waste with Yibutse

Turning Trash to Treasure” is targeted to 400 out-of-school youth and young entrepreneurs

This initiative is rooted in teaching young people basic waste management techniques, such as recycling, repurposing, and upcycling waste materials.

2. MTN Y’ello Care Regional Business Tours with JA

Vising all four regions of the country empowering 300 young entrepreneurs through knowledge sharing and seed capital.

3.  Enabling Women Farmers

We will be constructing a greenhouse for 80 ladies in the Sigcineni area, enabling the women an opportunity to grow their own seedlings and become suppliers for surrounding communities.

4. Unlocking opportunities for differently-abled individuals

Ekululameni Vocational Centre in Mzimpofu Mafutseni for entrepreneurial training, share market linkages and provision of starter packs plus seed capital for current and previous graduates.

5. Staff Hearts & Minds Activities

·        E-waste – donate a gadget initiative to be upcycled or responsibly disposed off

·        Refurbished gadgets will be donated to young entrepreneurs who require a certain gadget to further scale their business

·        Help an SMME with a service, funding, skills sharing, and connections within their profession, talents or passions to upscale their businesses. 

·        MTNers will host various activities with the different communities they support through the Hearts & Minds programme

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