MTN Bushfire & Africa Rising Music Conference Online Workshops Now Open

MTN Bushfire, in partnership with the Africa Rising Music Conference (ARMC), has opened applications for the second session of its online workshops for creatives, titled ‘Digital Marketing Strategies.’

This is part of the ongoing partnership between MTN Bushfire and the ARMC, culminating in the Arts Round Table / ARMC workshop held annually at the MTN Bushfire festival.

The Online Workshops are an exciting opportunity for creatives around the world and are aimed at professionalizing the arts sector in Eswatini and beyond. Artists, distributors, event bookers, labels, managers, publishers, promotors, and others who make a living from the creative economy are all welcome to attend.

The ‘Digital Marketing Strategies’ session will be held on the 29th of February at 3pm (CAT) via Zoom. This topic will cover Branding and Image Building for creatives, as well as Social Media Strategies: Building Your Online Presence.

In 2022, MTN Bushfire and the Berlin-based Africa Rising Music Conference formed a 3-year partnership to enhance the annual MTN Bushfire Arts Round Table, whose collective vision to connect Eswatini and Africa to the world by hosting international delegates through a range of workshops continues to be one of Africa’s leading collaborations, building bridges between the African and European music markets.

The first Online Workshop was successfully held on Thursday, 30 November 2023 via Zoom. The session was attended by an array of local, regional, and international industry practitioners who had the opportunity to engage with esteemed creative industry speakers.

The panel included Juan Aguilar – Composers Manager at Paradise Worldwide (Colombia), Sarah-Jane Nicholson – Founder of Africa Rising Music Conference (Germany / South Africa), Sizo Hlophe – Co-Founder of Antidote Music (Eswatini), and Naimah – Singer, Songwriter, DJ and Mental Health Advocate (Zambia).

The Arts Round Table will host speakers from the region and around the world, all with expertise across various pillars of the music business ecosystem. Applications to attend the Arts Round Table will be opened in February 2024. The next edition of the MTN Bushfire Arts Round Table will take place on Friday, 31st May 2024.

MTN Bushfire x ARMC Online Workshops:

Session 2 – 29 February 2024 – Applications Now Open

Digital Marketing Strategies

– Branding and Image Building

– Social Media Strategies: Building Your Online Presence

Session 3 – 28 March 2024 – Coming Soon

– How to make the most out of the MTN Bushfire Arts Round Table 

– Why To Apply

– Topics

– Delegates To Look Forward To

– Networking Opportunities

For more information, please visit and follow the festival’s social media platforms: ‘mtnbushfire’ on Ayoba, Facebook, Instagram and X.

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