Photo Credit: EIPA
By Inside Biz
The Eswatini Investment Promotion Authority (EIPA) and Taiwan Trade (TAITRA) will once again facilitate the participation of Eswatini-based traders in the Giftionery and Culture Creative Show 2023 in Taipei, Taiwan.
The show will take place in Taiwan on 20 – 23 April 2023.
Eswatini’s participation in this trade show forms part of Eswatini’s efforts to deepen trade relations with Taiwan under the Economic Cooperation Agreement signed in 2018 while also encouraging trade between local companies and highly profitable potential markets in Taiwan.
The exhibition is one of Taiwan’s largest trade shows for stationery and gifts and is aimed at showcasing innovative and trendy products from around the globe.
The main focus areas for this exhibition includes School & Office Supplies, Art & Crafts, Houseware & Home Décor, Toys & Children’s Articles, Hand Bags, Jewelry, Tech, and Branding.
Sibusiso Mnisi, Manager External Trade at EIPA comments, “We are pleased to once again invite traders to exhibit their products at Giftionery and Culture Creative 2023. This will allow them to diversify their market access and hopefully grow their businesses by enhancing their export trade capability. To get their products to Taiwan, interested export-ready businesses can apply by visiting https://investeswatini.org.sz/giftionery-2023-application-form/ before Monday, 27 February 2023.
The EIPA Manager further revealed that these exhibitions have benefited local companies as trade between Eswatini and Taiwan has increased to US$ 2.3 million (E41 million) based on EIPA 2020 Trade Analysis report.
“The trade is largely dominated by products in the foods and beverages sector. This creates a need to diversify Eswatini’s high-quality handcraft which is already trading in other markets such as SADC, EU, and USA to name a few to Taiwan and Asia markets” he noted
Mnisi added that Eswatini has participated in the show before, but due to the COVID-19 travel restrictions, traders couldn’t attend and were represented by the Embassy of Taiwan.
“This time around our traders will be able to represent themselves and be in a position to present the products to potential buyers/distributors, undertake market research on key factors such as trends, demand, and competition, and on the structure of the creative industries in Taiwan and Asia”