By Ntokozo Nkambule
Business Eswatini (BE) Chief Executive Officer, (CEO) Nathi Dlamini has strongly appealed to the private sector, government, and the country at large, to ensure that they support the country’s airline; Eswatini Air.
The eloquent CEO made the remarks during the Lets Fly Eswatini Air Indaba held at Business Eswatini premises on Wednesday.
The aim of the Indaba was to promote the use of Eswatini Air to the private sector.
Dlamini noted that the Airline industry largely operates in volumes and for Eswatini Air to thrive it is essential that government and the private sector find a way to work together.
“Most of us are aware that margins are very low in the Airline industry, as a result, Eswatini Air requires a lot of volume. The volume can only come from the government and the private sector, so some form of partnership is essential,” the BE CEO observed.
Dlamini further advised Eswatini Air to ensure that their financial management is very strong if they are to survive. He said one of the things that kills businesses in the industry they operate in, is cashflow, hence it is important that the company has strong cashflow management practices.
Eswatini Air Director Commercial, Xavier Masule concurred with Dlamini stating that as much as they want to forge partnerships with international airlines, their aim is to have the Kingdom as their anchor market.
“We seek to build strong partnerships with the business community and call upon the private sector to assist us ensure that Eswatini is our anchor market,” the Director noted.
Masule clarified that as much as they are looking at having the business community as their anchor market, they also provide packages to all segments of the market.
He said they are working on having corporate agreements, and group bookings and have also introduced a loyalty management programme, which they believe will appeal to all segments of the market.