By Inside Biz
Letshego Eswatini, a subsidiary of Letshego Group, has launched the ‘LetsGo Borrow & Win Campaign’ that will run for six months from June to November 2023.
The purpose of the campaign is to raise awareness of Letshego Eswatini’s Individual Loans and the financial solutions they offer to support Micro and Small Entrepreneurs (MSEs) and thus improve the lives of more Emaswati.
To be eligible for the campaign, customers must use any of Letshego Eswatini’s financial solutions or repay and keep their accounts up to date.
The ‘LetsGo Borrow/Pay and Win’ campaign is held in collaboration with the National Maize Corporation (NMC) which is involved in the commodity trading of farm produce offering the most competitive and sustainable market for maize, other grains, and cereals in the SADC region, and Swazi Trac; a leading provider of agricultural and earthmoving machinery.
Letshego Eswatini’s Chief Executive Officer (CEO) Mongi Dlamini said he was excited about the campaign and partnership.
“I am excited about our partnership with NMC and Swazi Trac as strategic partners to drive this important initiative. NMC will be awarding the winning customer with a rolling contract that is renewable every 2 years providing mechanization services for land preparation worth E200,000 per annum.”
He added, “On the other hand, Swazi-Trac has grown and expanded over the years to become Eswatini’s sole agent for some of the world’s finest agricultural and construction machinery and equipment for agribusiness and earthmoving, providing quality products and excellent after-sales service and support.”
Weekly draws will be held where customers stand a chance to win prizes up to E1, 000.00, and be entered for the final draw for the grand prize which is a tractor valued at E700, 000.00 as well as a contract in partnership with NMC to support the winner and help them to generate a sustainable income.
Letshego Eswatini’s Acting Head of Sales & Marketing Temavulane Motsa said, “Letshego Eswatini’s purpose is to improve lives by offering financial solutions that meet the diverse needs of Individuals and Micro and Small Entrepreneurs (MSEs).”
“For deduction at source loans offered to government employees, the loan limit is up to E500, 000 which allows customers to consolidate their debt with a flat rate charge of 15.5%, in an environment of rising interest rates. The ‘LetsGo Borrow and Win’ campaign is designed to provide the winning customer with a tangible and measurable social impact and entry into crop farming through our contract with NMC,” she explained.