By Nontokozo Gwebu and Zamandulo Ntsalintshali
Industry experts have raised the alarm over the growing number of small businesses in Eswatini losing customers due to poor packaging and product presentation, warning that even quality goods may fail to reach the shelves or attract buyers if not properly packaged.
This emerged during a tech empowerment seminar hosted by MTN Eswatini, in collaboration with A Peculiar People, held under the theme “Connecting at the Roots.”
The event brought together grassroots entrepreneurs, business leaders, and technology experts to explore how digital tools and strong product branding can drive inclusive business growth.
A major highlight was the panel discussion, where seasoned entrepreneurs and industry leaders shared practical insights on building strong, competitive businesses.
Paula Marques, founder of Eswatini Retail Solution tackled pricing for sustainability, advising businesses to find root strategies from the beginning, including careful planning for packaging, ingredients, labeling, and branding.
“Don’t copy your neighbour—create something authentic and fight for your brand to tell a story,” she said.
Akhona Dlamini, Assistant Regional Mananger for Pick n Pay Eswatini, stressed that packaging can make or break a product. Using Emlembe Water as an example, he said, “Packaging needs to be functional, safe, and easy to use—it plays a crucial role in attracting customers and influencing buying decisions.” He also encouraged businesses to offer varied sizes and portions to appeal to different customers.
Lomkhosi Ginindza, The Director of Vegeworth, added that for perishable goods, freshness and quality must be prioritized, especially for fruits and vegetables that must be harvested less than 24 hours before sale.
“Packaging must speak for itself,” she said, emphasizing that it should reflect the product’s quality. She also spoke on logistics, warning against shortcuts and highlighting the untapped opportunities in Eswatini’s fruit sector.
Beyond product presentation, the seminar explored how digital inclusion is reshaping the business landscape. MTN’s Enterprise Unit showcased tools designed for SMMEs, while participants learned about MTN’s support for e-commerce, digitization, and rural outreach.
From government apps for license and passport renewals to Khanyisa, a free digital learning app offering skills training and financial education, MTN reaffirmed its commitment to bridging the digital divide.
Speakers also reflected on the human element of connectivity. While technology is critical, face-to-face engagement remains key in building trust with customers.
“Connectivity isn’t about wires and devices,” one speaker noted. “It’s about giving entrepreneurs, students, and citizens the tools to thrive.”