By Fezile Mkhatshwa
Yati, an integrated marketing company, is set to host the first-ever Top Brands Awards on Thursday, March 27, 2025, at the Sibane Sami Hotel.
This landmark event will be officiated by the Minister of Commerce, Industry & Trade Manqoba Khumalo, and will recognize Eswatini’s most trusted and admired brands, offering valuable insights into consumer perceptions and market trends.
Unlike traditional award programs based solely on public voting, the Top Brands Awards are built on scientific research and data-driven analysis, making them the most credible and insightful brand recognition platform in the country.
Why the Top Brands Awards Matter
The Eswatini Top Brands Awards is more than just a celebration—it is a strategic initiative to empower businesses with market intelligence. Conducted through an independent nationwide survey, the awards identify brands that resonate most with consumers, providing businesses with actionable insights to drive growth and enhance consumer trust.
“The Top Brands Eswatini rankings are based on real market research, highlighting the brands that genuinely stand out in consumers’ minds. Through a rigorous data-driven approach, the rankings provide valuable insights into brand perception, loyalty, and market impact,” said Yati CEO Mfundo Mavimbela.
Exclusive Market Intelligence Reports for Businesses
These reports serve as a critical tool for brands seeking to refine their marketing strategies and enhance customer engagement.
The reports come as follows:
- General Top Brands Report
- Comprehensive brand rankings across various industries.
- Insights into evolving consumer preferences and perception trends
- Industry-Specific Report
- In-depth analysis of key industries such as banking, fintech, construction, retail, telecommunications, and more.
- Competitor benchmarking and market trends to guide industry players.
- Brand-Specific Report
- A complete performance analysis for individual brands.
- Custom consumer feedback to refine brand strategy and market positioning.
These reports provide business leaders, marketers, and strategists with unparalleled insights to make informed decisions and drive brand success. To get tickets for the event pre-ordering of the report can be done on www.topbrandseswatini.com/awards.