By Phesheya Mkhonta
The Kingdom of Eswatini was from 20 – 23 of April 2023 represented by eleven (11) traders at the Giftionery & Culture Creative Show in Taipei, Taiwan.
The participation of Eswatini was facilitated by the Eswatini Investment Promotion Authority (EIPA) and Taiwan Trade (TAITRA).
The Giftionery & Culture Creative Show is one of Taiwan’s largest trade shows for stationery and gifts and is aimed at showcasing innovative and trendy products from around the globe.
The main focus areas for this exhibition includes School & Office Supplies, Art & Crafts, Houseware & Home Décor, Toys & Children’s Articles, Hand Bags, Jewelry, Tech, and Branding.
Eswatini’s participation in this trade show forms part of Eswatini’s efforts to deepen trade relations with Taiwan under the Economic Cooperation Agreement signed in 2018 while also encouraging trade between local companies and highly profitable potential markets in Taiwan.
Nontokozo Shongwe-Tsabedze who is the Counselor, of the Embassy of the Kingdom of Eswatini represented His Excellency, Ambassador Promise Msibi, and the Kingdom of Eswatini during the Show.
She noted that the Giftionery Show has allowed the country to build valuable business relationships and expand its market reach, contributing to the growth and development of local industries.
She further noted that the Show has enabled Eswatini to showcase its ability on a global stage.
“We are committed to showcasing the best of Eswatini to the world, and to promoting sustainable development, innovation, and social responsibility in our industries.”
Additionally, the Counselor revealed that TAITRA sponsored 11 traders from the Kingdom of Eswatini, who were able to showcase their products.
“This year TAITRA sponsored us not only with an incredible booth but also sponsored 11 traders from Eswatini. They will be showcasing a variety of some of the best products from Eswatini in the form of handmade and embroidered fabrics, wool knitted items, Jewelery from recycled material, beadworks, traditional attire, painting artworks, wooden crafts, glassware, and basket ware.”