A Good Website Leads To Increased Sales & Brand Credibility For SMEs

By Phesheya Mkhonta Gone are the days when potential customers would look for your company’s service…

Eswatini To Host Its First Ever TEDx Talk

By Phesheya Mkhonta This year Eswatini will join the global network of cities and countries that…

336 000 People Use Social Media In Eswatini

By Phesheya Mkhonta Eswatini is home to 336 000 social media users as of January 2023,…

PwC, Coca-Cola, TotalEnergies, DHL & Toyota In Top 500 Most Valuable Global Brands

By Ntokozo Nkambule PricewaterhouseCoopers (PwC) and a number of other brands operating in the country have…

ESCCOM Launches Broadcasting Training for Local Radio Stations

By Avite Mbabazi The Eswatini Communications Commission (ESCCOM) recently launched a training for broadcasting personnel from…

WHY BRANDS HAVE SHIFTED TO MINIMALISTIC VISUAL IDENTITIES

LESS IS MORE. Local Brand Communications Specialists, Alex Fakudze and Maria Bucuane give insight into this…

PRISA ESWATINI TO HOST GRAPHIC DESIGN COURSE FOR PR AND MARKETING PROFESSIONALS

PRISA Eswatini states that the training will cover graphic design theory and the application of software…

STANDARD BANK LUJU FOOD & LIFESTYLE FESTIVAL ENHANCES BRAND VISIBILITY OF EXHIBITING COMPANIES

Exhibiting companies state that exhibiting at the festival has led to more brand exposure and authenticity…

BRANDS PAY TRIBUTE TO QUEEN ELIZABETH II: CLASS OR CRASS?

#ThisWeekInMarketing, our columnist, Mrs. Smith, weighs in on some local and international brands’ online tributes following…

THIS WEEK IN MARKETING: Dove’s #KeepTheGrey Campaign

Skincare brand, Dove’s latest advertising campaign is a shining example for marketers in Eswatini and brands…