By Phiwa Sikhondze
In a refreshing departure from formal engagements, Business Eswatini (BE) brought together prominent figures from the private sector, the diplomatic cadre, and the government to Mahlanya marketplace to endorse and uplift the local traders in the 5th installment of the “Lunch at the Market” initiative.
BE’s program aims to shine a light on the informal sector’s pivotal role in the nation’s economic fabric. The organization’s commitment to nurturing this sector was evident as they facilitated interactions between the market’s traders and the distinguished guests.
The “Lunch at the Market” initiative saw these prominent figures mingling with vendors and sampling traditional dishes, in a vibrant show of support for the local economy. Part of the dignitaries who graced the event was the Minister of Commerce Industry and Trade, Manqoba Khumalo, who seized the moment to highlight the market’s vital contribution to the livelihoods of many families and the broader societal welfare.
“I would like to thank all the traders here for the great work they are doing in the country. We know that you take children to school, build homes, and develop communities through what you earn from this market. As the government, we appreciate and encourage you to continue working hard. We wish to see you grow and advance to higher levels of trade,” Khumalo said.
The Minister further urged the participants to support and buy from the traders, not only for today but to normalize buying from informal traders as they play in significant role in the country’s economic development.
BE President, Mvuselelo Fakudze highlighted the role played by the Mahlanya Market in its over 50 years of existence.
“This market is very strategic for the Kingdom of Eswatini as we all know that it is in between Mbabane and Manzini, where most of the country’s economic activities are centered,” he said.
Fakudze further acknowledged the contribution and impact of the diplomatic cadre in the country’s informal trade sector.
On that same token, the Member of Parliament (MP) of the Lobamba Lomdzala constituency, Marwick Khumalo, praised the European Union for donating a cold room to the market.
He said that the donation has gone a long way toward improving the service offered in the market because there are perishable items sold in the market that require the services of a cold room.
The event also featured a partnership with Happy Valley Hotel, which provided five-star service and shared expertise with the market’s cooks, promising an uplift in food stall standards.
As the lunch concluded, the atmosphere turned to one of excitement and encouragement, with guests indulging in the market’s offerings. This initiative not only celebrated the market’s cultural significance but also planted seeds for its continued growth and recognition in Eswatini’s economic landscape.