African Alliance has outlined an ambitious plan to transform Eswatini’s cattle industry into a major export powerhouse and drive significant growth in local beef production.
At the core of this strategy is a large-scale cattle farming project that requires around 10,000 hectares of land. Of this area, 3,000 hectares will be dedicated exclusively to cattle rearing, ensuring that production meets both quality and volume benchmarks essential for premium export markets.
“For the cattle business, we need to be able to slaughter at least 1,000 to 1,500 cows a day to meet our targets. We already have take-off agreements in place, meaning once the land issue is finalized, we can push forward,” Ginindza said.
Speaking after the launch of the Eswatini Investment Conference 2025 held at The Royal Villas, Ginindza said that as soon as the land is available, they will start the project.
He said that they are working on securing the necessary certifications to meet these standards, ensuring compliance with Arab and EU meat processing regulations.
Beyond beef, African Alliance is also ramping up its poultry operations. The company has acquired Umbuluzi Chickens to produce chicken with the intention to export, and ensure a fully integrated supply chain for their KFC franchise.
Ginindza added that they are at the advanced stages of negotiating their expansion of the KFC franchise into Europe. “Discussions before a major deal take time. It’s a process, but we are on track, and we are looking at opportunities beyond South Africa,” he added.
Ginindza emphasized that African Alliance is not playing small in its expansion strategy. The company plans to construct multiple large-scale chicken sheds, requiring significant land and investment.
“We need to put up at least 150 to 200 chicken sheds to sustain our poultry production and ensure a consistent supply,” he noted.
While the land acquisition process is ongoing, the company is preparing to move swiftly once agreements are finalized. “Once we get the land, we go for it. We already have off-take agreements in place,” Ginindza affirmed.