The Eswatini Investment Promotion Authority (EIPA) has maintained exhibition fees for the Eswatini International Trade Fair (EITF) for the second consecutive year in a move aimed at easing pressure on businesses and encouraging wider participation in the country’s biggest trade showcase.
The announcement was made during the official launch of the 58th edition of the EITF, with EIPA saying affordability remains critical, particularly for Micro, Small and Medium Enterprises (MSMEs).
Speaking at the launch, EIPA Chief Executive Officer Sibani Mngomezulu said the decision was taken in recognition of the current economic climate facing businesses.
“To support our local businesses during these challenging economic times, EIPA has taken the firm stance of not increasing exhibition rates for the second year in a row,” said Mngomezulu. “We want to ensure that cost is not a barrier to entry for our small and medium enterprises.”
Mngomezulu said EIPA’s broader vision for the 2026 edition is to increase private sector participation while also expanding opportunities for local businesses to connect with new markets and investors.
As part of preparations for the upcoming fair, EIPA has introduced additional outdoor exhibition spaces to accommodate growing interest from exhibitors.
“To accommodate high demand, we have opened more outdoor exhibition areas and encourage custom-built stands,” he said.
Mngomezulu further revealed that EIPA is intensifying efforts to attract more international exhibitors and investors to the fair in order to create partnerships and trade opportunities for emaSwati businesses.
“We are intensifying efforts to attract foreign companies to forge new linkages and partnerships with local entities,” he said.
The 2026 edition of the fair will also place significant focus on sustainability and environmentally responsible business practices. Mngomezulu said EIPA wants the trade fair to become a platform that promotes investment aligned with Environmental, Social and Governance (ESG) principles.
“This year, the EITF will place a significant spotlight on the Green Economy,” he said.
Among the planned initiatives is the return of the Green Zone, which will be implemented in partnership with Nedbank to promote green finance and sustainability-focused business discussions.
EIPA will also introduce “Fit Friday,” an initiative aimed at promoting wellness and physical activity among exhibitors and visitors.
Meanwhile, the Minister of Commerce, Industry and Trade urged businesses to use the fair as a platform to showcase innovation and sustainable business models.
The 58th edition of the EITF will run from August 28 to September 6, 2026 under the theme: “Unlocking Green Economy Opportunities for Sustainable Trade Promotion.”