The Eswatini Investment Promotion Authority (EIPA) has officially launched the Eswatini Investment Conference (EIC) website, marking a significant step towards enhancing global investor participation and modernising the country’s investment promotion efforts.
The website, unveiled during a media briefing in Mbabane, serves as a dedicated digital platform for the upcoming Eswatini Investment Conference, which is set to take place later this year. The launch follows the successful inaugural conference held in 2025 and reflects EIPA’s commitment to building on that momentum through digital innovation.
Speaking during the launch, EIPA Chief Executive Officer, Sibani Mngomezulu, said the introduction of the website was informed by lessons learned from last year’s event, which attracted considerable international interest but relied heavily on manual processes.
“We saw huge interest from international investors wanting to come to Eswatini and explore opportunities. However, the process was largely manual. We realised the need for a digital tool that investors can easily access to register and engage with us,” he said.
Mngomezulu emphasised that in today’s digital economy, visibility is critical in attracting investment.
“If investors can’t find you, they are unlikely to invest. They conduct their own research and due diligence. This platform ensures that Eswatini is visible, accessible, and ready o engage with the global investment community,” he added.
The newly launched website, accessible at www.eic.org.sz, is designed to serve as a comprehensive hub for conference-related activities, including delegate registration, ticket purchasing, and dissemination of key information. It also provides a platform to showcase investment opportunities across various sectors of the economy, allowing potential investors to preview projects ahead of the conference.
In addition to facilitating participation, the platform is expected to play a strategic role in marketing Eswatini as an attractive investment destination. Through curated content, updates, and sector highlights, the website aims to broaden the country’s reach and connect with a wider pool of international stakeholders.
Mngomezulu noted that the conference itself remains a key national platform for mobilising private capital and linking it to government-supported investment opportunities.
“We want to see real economic impact. We want to see jobs being created and our people gaining skills. This digital platform is one of the tools that will help us advance those ambitions,” he said.
Providing a demonstration of the platform, EIPA Manager for Investment Promotion, Machawe Tfwala, explained that the website is structured around three key functions: serving as an information hub, a marketing tool, and a registration system.
“The website will provide essential information to delegates, including conference details, partner announcements, and logistical updates. It will also promote the investment opportunities that will be showcased, while enabling participants to register and secure their attendance,” he said.
Tfwala added that the platform includes dedicated sections designed to enhance user experience and ensure easy navigation. The system also introduces an integrated ticketing and registration process, allowing participants to purchase individual seats or corporate tables online. Delegates are required to provide key details during registration, including dietary requirements, attendance preferences, and emergency contacts, enabling organisers to plan and manage the event better.
A notable feature of the platform is its use of QR code technology for ticketing and event access. Once registration and payment are confirmed, participants receive digital tickets that can be scanned upon arrival, allowing organisers to efficiently track attendance in real time.
Additionally, the platform allows users to integrate the event into their digital calendars, further enhancing convenience and accessibility for both local and international delegates.
EIPA also acknowledged the support of the United Nations Development Programme (UNDP) in the development of the website, underscoring the role of strategic partnerships in advancing the country’s digital and economic transformation agenda.
The CEO also highlighted growing private sector support for the initiative, with Standard Bank Eswatini announced as the first corporate sponsor of the 2026 conference. EIPA has since called on more corporates to come on board and support what it describes as a strategic national event.