Digital content platforms represent a largely untapped source of income, and Eswatini’s youth stand to benefit, according to Sam Shongwe, CEO of MTN FinTech.
Speaking at the Growth Lab for Africa Business seminar on the Role of Science, Technology, and Innovation (STI) in Economic Development at Eswatini International Trade Fair 2025, Shongwe highlighted how platforms like TikTok, YouTube, and podcasts could serve as viable avenues for monetization.
“Only about 17 countries in Africa currently have mechanisms that allow content creators to earn directly from these platforms,” Shongwe noted. “With Eswatini’s youth unemployment at 48%, there is a tremendous opportunity for young people to turn their digital creativity into income.”
Noting that Eswatini is also among the 17 countries, he called for stronger partnerships and collaboration with regulatory bodies and other stakeholders to ensure that EmaSwati see the social media monetization come to reality.
The MTN FinTech CEO also stressed the importance of building a supportive ecosystem that includes government partnerships, startup incubation, and youth-focused digital skills training. He pointed to collaborations with global tech companies, such as Google, as critical to unlocking opportunities for local content creators.
“The key is to focus on one field and scale it, rather than waiting for approvals or trying to do everything at once,” Shongwe added. “This approach can foster innovation, create jobs, and empower small businesses across the country.”
Shongwe also highlighted the role of digital platforms in promoting financial inclusion, reducing cash handling, and improving transparency. By enabling youth and SMEs to access financial services and monetize their skills, fintech platforms can play a transformative role in Eswatini’s economy.
Shongwe emphasized that the potential is not limited to content creation alone. By integrating fintech solutions, creators can receive payments locally or from abroad, access small loans, and even secure business insurance to support their digital ventures.
“Closed-door payments allow relatives working abroad to send support directly to creators,” Shongwe said. “This creates a convenient and accessible ecosystem for all citizens to engage in the digital economy.”