By Zamandulo Ntshalintshali
Sibani Mngomezulu, the CEO of the Eswatini Investment Promotion Authority, says the Kingdom of Eswatini aims to participate in the automotive sector value chain.
At the Japan Expo, Mngomezulu expressed the Kingdom’s goal to integrate into the automotive industry, especially in parts and components.
With Japan being the third-largest car producer worldwide, home to respected brands like Toyota, Honda, Nissan, Mazda, Subaru, and Suzuki, Mngomezulu emphasized the importance of engaging Japanese stakeholders.
Japanese vehicles are known for their reliability, fuel efficiency, and advanced technology, and their presence in Africa is increasing.
Speaking at the event, Mngomezulu recognized the competitive nature of Africa’s automotive market, noting that “economies such as Morocco and Algeria are currently the main players on the continent.”
These nations have attracted major investments from global automotive companies and serve as hubs for vehicle assembly and parts manufacturing.
Nevertheless, Mngomezulu believes Eswatini can join the ranks of automotive industry players by focusing on strategic entry points in the value chain. “We, as Eswatini, are eager to participate in this value chain through parts and components,” he stated.
“Many Japanese firms operate in Africa, selling vehicles and sourcing parts either through imports or local production in other countries. The demand is high, and Eswatini is well-positioned to expand in this sector.”
EIPA Board Chairperson Theo Hlophe shared the CEO’s optimism, noting that once the legislative framework is established, Eswatini will participate in the automotive value chain.
Hlophe also highlighted the country’s readiness, pointing to ongoing infrastructure investments and institutional strengths.
“The government of Eswatini has invested heavily in infrastructure. We have a sophisticated financial system and a highly educated workforce, so I believe that sooner rather than later, a major automotive company will invest in the country.”