By Zamandulo Ntshalintshali
A Peculiar People has announced E. Nathi Dlamini, the Chief Executive Officer of Business Eswatini, as Chairman of the Jury for the highly anticipated 2025 Made in Eswatini Consumer Choice Awards, set to take place on Friday, 25th July 2025.
Melusi Zox Dlamini, Chairman of A Peculiar People, hailed the CEO’s acceptance of the role as a significant boost for the awards’ credibility and impact.
“We were absolutely thrilled to learn that Mr. Dlamini has accepted our invitation. His leadership and credibility will bring immense value to this platform, which aims to celebrate and elevate the very best of Eswatini’s homegrown brands,” the Chairman of A Peculiar People said.
As Chairman of the Jury, Dlamini will lead a dynamic panel of adjudicators responsible for selecting the most deserving brands and products created within the Kingdom of Eswatini. His pivotal role will guide the adjudication process with integrity, insight, and excellence.
Alongside Dlamini, the 2025 Jury Panel includes:
- Secretary – Yolanda Stewart (A Peculiar People)
- Philipa Thorne (Gone Rural BoMake & Bushfire Marketplace)
- Wandile Motsa (Project Appraisal Manager – ENIDC)
- Thandwa Dlamini (MTN Foundation)
- Manqoba Dlamini (Head of Procurement – FNB Eswatini)
- Akhona Dlamini (Assistant Regional Manager – Pick n Pay Eswatini)
Key Dates:
Nominations Close: 14 June 2025
Voting Lines Open: 20 June 2025
Voting Lines Close: 20 July 2025
Awards Ceremony: Friday, 25 July 2025
With more than 100 local products already nominated across various sectors, the awards showcase the strength and diversity of Eswatini’s entrepreneurial landscape.
Melusi Zox Dlamini emphasized the importance of consumer participation in shaping the nation’s economic future.
“The Made in Eswatini Consumer Choice Awards are a celebration of the creativity, resilience, and excellence of our local producers. This initiative gives everyday consumers the power to shine a spotlight on the brands they trust and love. We’re excited to see the nation rally behind our homegrown talent,” he said.
Consumers across Eswatini are encouraged to submit their nominations via WhatsApp at +268 7871 8970. This inclusive platform ensures that grassroots voices are heard and acknowledged.
To qualify, nominated products must meet the following criteria:
- Be Made in Eswatini
- Be Legally Registered and Trading
- Have a Distinct Brand Identity
- Be Easily Traceable on Digital Media
Winning brands will receive a Symbol of Excellence – a distinctive badge that sets them apart in the marketplace. This recognition will enhance buyer confidence, unlock marketing potential, and serve as a trusted endorsement for both corporations and consumers.
“This conferment is a mark of trust,” added Melusi Zox Dlamini. “It will signal to the world that these are the products and brands worth investing in, promoting, and celebrating.”