FNB Eswatini has announced the appointment of Sibusile Dlamini as Chief Marketing Officer, replacing Zethu Dlamini who departed FNB Eswatini at the end of November 2024.
Sibusile brings a wealth of knowledge and experience in corporate communications, strategic brand building and media relations, to mention a few, having begun her banking career with FNB Eswatini back in 2016.
Welcoming her to the leadership team, FNB Eswatini Chief Executive Officer, Thokozani ‘TK’ Dlamini, highlighted the significance of appointing local talent.
“One of our key messages as we celebrate 30 years in Eswatini is that ‘Sitintile Eswatini, futsi asiyindzawo,” he said. “There is no better way for us to bring this to life than to give the best of Eswatini’s talent a seat on our Executive Management table and have them play a significant role in contributing to the growth of our business. Sibusile represents the very best of that talent and we are absolutely delighted to have her back home and to see the work she will do in leading our Marketing team. Her role is key as we continue to look for new ways to elevate our brand across Africa.”
Expressing her enthusiasm for the new role, Sibusile said she was thrilled to return to the team at such a momentous time.
“I am absolutely thrilled to be back and rejoin this amazing team. It’s even more exciting to come back at a time when the brand is celebrating a milestone celebration of 30 years of serving Eswatini. I am keen to make my contribution to how we tell that story and celebrate with our customers and the Nation throughout the year,” she said.